Our Story

Inspired by the Africa and the love of luxury Didara was founded in 2017 by Osa Ajani. We aim to rewrite the rules of luxury skincare and home fragrance. Our products are crafted with simple and unique ingredients with a luxurious twist.

The name “Didara” is derived from the Yoruba translation of the word “grace, beauty and quality."





Uwa by Didara, our home fragrance line believes in the power of scent and it excites us to share the olfactory journey through beautiful scent creation and products that we love.

We aim to deliver the quality and the finest materials for an enhancing addition to a moment, mood, and to create a special memory. 

Our hand-poured soy candles, room and linen sprays and reed diffusers are steeped in premium fragrance, and besides giving your space wonderful scent and imparting ambiance. Uwa by Didara vessels have been thoughtfully curated to add a stylish accent to any room and enhance our customers decor.

Our products capture a moment in time and ultimately transport the Uwa by Didara customer.

 We wish your homes ire, ayo, ife!


 Our Commitment

  • Quality Products  
  • Customer Service: Our main priority is to ensure customer satisfaction.
  • Community: We use and highlight the benefits of African natural resources through our skincare products, sourced and made in Africa. We promote healthy, radiant and beautiful skin.